Artists for tomorrow.

For Vöslauer, on-the-go convenience is an enormously important segment. But shelf space in retail is fiercely contested. And plastic bottles in particular are increasingly viewed critically by consumers. But with the CO2-neutral produced 1l bottle made of 100% rePET, Vöslauer offers a container that can be used to sustainably quench thirst on the go. And this should be experienced at first glance to stimulate consumers and perform optimally in listing talks.

The idea? We elevated sustainability to art by providing young artists with the labels of our 1-liter bottle as a canvas. There, they were completely free to illustrate their thoughts on global warming, climate change and other environmental issues. The result was the ARTISTS FOR TOMORROW EDITION, which went on sale on millions of bottles in Germany and Austria.

For the special edition, the artists of RIP OFF CREW and HFA-Studio created a total of 11 different designs. Various techniques were used - from ink illustrations to letter art and art installations.

A small piece of art for the DMB.Brandshop and a lasting impressive appearance for the brand.