The most sustainable scooter in the world.

Chemistry does not have a very good image. Many see this industry as one of the main causes of environmental problems, but the chemical industry delivers sustainable solutions every day that help to make the world a better place in the long term. And FCIO, the Austrian Chemical Industry Association, wanted to communicate this widely in order to improve the image.

We developed Elementary ECO: the world's first e-scooter made from 100 percent recycled plastic waste. Together with the Austrian e-mobility provider Horwin and the experts from the chemical industry, we put a sustainable transport innovation on the road that became a rolling showcase for the chemical industry - and then the core of the integrated campaign.