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The art of brewing meets the joy of experimentation.

Packaging

A redesign that quenches the thirst for good taste.

The house beers bridge the gap between the classic Stiegl brand, which has always stood for the best taste and tested quality, and the Stieglgut Wildshut, a creative ideas laboratory that always produces special creations outside the mainstream. The entire range of house beers was to be redesigned to reflect this unique connection.

The DMB. Brandshop team designed labels that show what is really behind these high-quality creative beers and perfectly support their special complexity.

Each bar of the design represents a particular aspect of the beer. The modern, dusted-off look is not only an eye-catcher on the shelf, it also immediately draws beer lovers into a world full of inventiveness, while atmospheric color schemes underscore the respective beer type.

A small feat for the DMB. Brandshop and at the same time the art of brewing on a whole new level.

Client:
Stiegl
Project:
House Beers
Release Date:
2020

Illustration: Maïté Franchi