I am Marlene® – Daughter of the Alps.

The mountains of South Tyrol and the Mediterranean sun - Marlene's father and her mother - make her origin a brand positioning: Marlene, Daughter of the Alps.

With the further development of the logo, the DMB. Brandshop team gives each communication tool a personal touch that makes Marlene's character tangible. In this way, her roots - South Tyrol - become the unifying element on every medium of the international 360° campaign in 19 countries. Through classic channels, packaging, POS and sponsoring activities, as well as online, it becomes clear that Marlene is a very special apple.

A small feat for the DMB. Brandshop and a new appearance that is anything but ordinary.