The choice for those who know.

For over a century, the Italian brand Hausbrandt has stood for premium coffee. The traditional brand's high standards for itself were to be made visible with a contemporary design. The vision of the DMB.Brandshop team? A rebranding that combines quality and excellence, and enchants with dolce vita. With "The Choice of those who know," Hausbrandt positioned itself as the barista's first choice.

A product innovation was needed to prove that Hausbrandt is also the first choice for espresso lovers around the world. Thus was born the prototype of a unique design piece: a coffee machine that put characteristic "cafetieres" to shame.

The design derived from the redesign of the iconic logo and breathed the same spirit of the times as the new branding: sophisticated and refined.

The prototype was well received and is waiting to go into production to delight mocha connoisseurs worldwide.