The new way of snacking.
From fitness to feel-good brand - with a brand new packaging design.
In 2017, NEOH began to revolutionize the fitness bar market. For years, the startup tinkered with a novel sugar replacement formula. The result: the first protein bar with the taste of a chocolate bar - but zero added sugar. NEOH hit the ground running. As a fitness brand in a fitness world.
But everyone likes to snack. So we rewrote the story. Out of the small fitness niche. Into the complete snacking category. With a completely new positioning: The new snacking.
Of course, a completely new image also needs the right packaging. With a new color scheme, NEOH's packaging design was also reduced to the essentials: 100% flavor, zero additives. Thus, the step towards a bright, colorful lifestyle brand brought many new snacking fans to the taste.
- Client:
- NEOH
- Project:
- Packaging
- Release Date:
- 2021
![[object Object]](/_next/image?url=https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0572%2F0044%2F3553%2Ffiles%2Fneoh_PACKAGING_packshot_1000x1000_riegel.jpg%3Fv%3D1696860027&w=3840&q=75)
With a new color scheme and new packaging, the DMB. Brandshop team turned NEOH into a colorful, bright lifestyle brand. The entire appearance was redesigned to appeal to new snacking fans.
A small feat for DMB. Brandshop and a real evolution for the brand.
